Sarah Nicole Campbell Design - Remindsters, Bucket Buddies, Forget-Me-Not

The Stats

- Remindsters averages 67,000 views per month
- All time view count of 500,000+
- 550 followers
- 49 sales
- 35,963 accounts reached in the last 90 days
(as of current)

THE PITCH

Do you have ADHD? Do you struggle with keeping yourself on task or remembering important items? Do you hate all those annoying notifications? Do you wish there was a magic solution to end all your ADHD related troubles?

Well, there isn’t one magic fix all. With our Remindsters products we can alleviate some of the stress that comes with forgetting important events and items—in tandem with digital reminders

Introducing the Bucket Buddy, Remindsters & Forget-Me-Not the ideal physical and digital solutions to help you customize your own personalized solutions for ADHD and other neurodivergencies.

(Trademarked!)

The Process + Groundwork

Remindsters rebrand (2026)

In order to fit better with intended target audiences of teens, adults and the branding of education tools and art-related product lines, I took the original branding and gave it better definition and set up part of my brand's defining features as 'sticker-adjacent' assets that assimilate well into the fidget & support tool space.

Left to right icons , Remindsters stresseazies, mindsters, readymindsters, disguisters, mystery, icons

The IMPACT

Remindsters has grown from a MassArt senior degree project into a real, functioning product line. After following up with my first cohort of testers, the results speak for themselves: of 120+ prototypes manufactured and distributed, 80+ remain in active daily use (yay!), validating both the design and the year-long research process behind it.

Quote from tester #3

"Something I struggled with a lot was keeping track of everything I needed to complete. I use sticky notes a lot, I have a whole pad of them sitting on my desk. I would make check list and use my calendar to make sure I was on top of everything. But, it’s hard to remember these things and it didn’t feel motivating. Once I got the Remindster, I have to say it was game changing. It reminded me of most of my tasks for the day and it actually motivated me to get it done. There’s this human element to it that makes you feel like you can do it."

-Tester #3

Gallery

Packaging

Selected Remindsters

YETI VIDEO ASSETS

Mini Character Motion Examples Designed for Social

Degree Project Original Assets

Remindster Intro Posts

Promotional Posters (2025)

These posters reflected the original target group of pre-teens that was eventually refocused to fit a cleaner more refined style that reflects to newer chosen demographic of young adults and education + fidget support.

How to Make a Remindster (2025)

A satirical post carousel illustrating the difficulties of product design, adding authenticity to the usually polished process shown on other brands' socials. While it wasn't the best-performing post, it gave the brand humanity.

What are remindsters (2025)

An interactive infographic post carousel showcasing how the Remindster Mindster functions. It includes an introduction, a tagline, instructions, and a call to action with an Etsy redirect.

Stats:
- Reposted by Pari from LOTS Netflix
- 3.4k views

Where are the remindsters?

A series of "Where in the World Are They" posts. When building a brand with a lot of different mascots, showing them out in their world doing regular things helps build the fantasy and whimsy of the creatures, while also appealing to the "that's so fun" emotion from viewers.