A Bit About Me, Sarah C!
Hiyah Dear Reader(s) ! My name is Sarah Campbell and I'm a Multimedia Designer & Human-Centered Design Researcher based in Massachusetts.
My first introduction to design was through menus of local dinners. I—for some reason despised a lot of those local menus. Once I was in middle school I discovered that someone designed those menus and therefore someone else in theory could redesign them. So thus began my journey to becoming a designer. I had never imagined menus would become my motivation for looking into UX/UI design methodologies in college—but here we are.
My first introduction to design was through menus of local dinners. I—for some reason despised a lot of those local menus. Once I was in middle school I discovered that someone designed those menus and therefore someone else in theory could redesign them. So thus began my journey to becoming a designer. I had never imagined menus would become my motivation for looking into UX/UI design methodologies in college—but here we are.
The Cool Stuff
Some notable contributions I have made to the world are the following:
* Remindsters: The world's first stress plush with cyclical daily reminders personalized to the consumer & research on how to create supports for neurodivergents.
* Suicide/Crisis Prevention Magnets for dorm & quiet rooms on the Massart Campus.
* ADHD Interactive Simulator & Magazine.
* Remindsters: The world's first stress plush with cyclical daily reminders personalized to the consumer & research on how to create supports for neurodivergents.
* Suicide/Crisis Prevention Magnets for dorm & quiet rooms on the Massart Campus.
* ADHD Interactive Simulator & Magazine.
The E-Z Nav (Click the Category)
recommended Projects
Agency Work for GYK Antler 2025–2026
Design: Social, Web, Packaging, Illustration, Motion, Ad, Animation
Design: Social, Web, Packaging, Illustration, Motion, Ad, Animation
Tig's Conceptual Brand-O-Verse (2026)
Design: Social, Interior, Apparel, Illustration, Advertising, Informational, Wayfinding
Design: Social, Interior, Apparel, Illustration, Advertising, Informational, Wayfinding
Remindsters + Other Memory Products (2025–Present)
Design: Social, Apparel, Illustration, Advertising, Informational, Signage, Packaging, Web, Product, Motion
Design: Social, Apparel, Illustration, Advertising, Informational, Signage, Packaging, Web, Product, Motion
Ginger Styles Conceptual Brand-O-Verse (2026)
Design: Social, Illustration, Advertising, Informational, Brand, Packaging, Web, Product, Motion, App, E-Comm
Design: Social, Illustration, Advertising, Informational, Brand, Packaging, Web, Product, Motion, App, E-Comm
Fishery: NEAQ Companion App Retention Concept (2025)
Design: Wayfinding, Illustration, Advertising, Informational, Web, Product, Motion, App, Interaction
Design: Wayfinding, Illustration, Advertising, Informational, Web, Product, Motion, App, Interaction
PROGRAMS & SOFTWARE
Design
Hot Tip:
Ask me about the "Sandwich incident and how it relates to my understand of UX methodologies"
Ask me about the "Sandwich incident and how it relates to my understand of UX methodologies"
(For my ADHD people here is a button that does nothing when you click it )
(Man...still scrolling alrighty....fine this button takes you to the San Diego Zoo Penguin Live Cam)
(Shoot forgot to toggle the button button. One sec....)
(Oh! You are still here? Not a huge penguin fan?)
And that my friend—was a user flow
Problem: User is scrolling too far
Research: Users respond well to tongue & cheek humor guiding them*
A + B testing: Otter or Penguin Live Cam
Prototype: Pretend to disable button in order to railroad user into desired outcome (clicking off page)
Deliverable: Short experience detailing a user flow, an obstacle, A + B test and research, illusion of choice.
Sources*
Stanley Parable, Portal 2 & Baldur's Gate III
Problem: User is scrolling too far
Research: Users respond well to tongue & cheek humor guiding them*
A + B testing: Otter or Penguin Live Cam
Prototype: Pretend to disable button in order to railroad user into desired outcome (clicking off page)
Deliverable: Short experience detailing a user flow, an obstacle, A + B test and research, illusion of choice.
Sources*
Stanley Parable, Portal 2 & Baldur's Gate III