Boston Public Library Brief + Boilerplates
The example demographic is 30-50 year old women who don't usually interact with the library.
Board Games Getcha' Board Games Ere'
Awareness & Call to Action campaign centered around the Boston public library's family board game nights targeting the above demographic.
Delightful Stories
Interactive Instagram story posts ranging from Delight to Interactive.
The "Slow Your Scroll"
Call to Action and Awareness Campaign centered around creating awareness for discounts for membership holders. (BPL memberships holders can get New York Times Access free of charge)
#Storycation
#Storycation is a campaign designed around promoting books that can "Transport you there" with theming that is popular with the 30-50 demographic.
Personal Branding
"Make Something Physical"
Uplifting post that showcases why 3D craft has an entirely different feeling from 2D work.
Final Symposium Countdown!
Awareness + Delight posts that generate excitement and count down to an anticipated event. Paired with witty captions the friendliness of the brand is communicated while providing the necessary exposition. These posts were advertising my Degree Project Symposium at which I presented my thesis allowing me to graduate!
Programs Used
