W1: Ideation
I created a mind-map surrounding my food memories and what food means to me. I got to really delve into what food represents in my life and represent that in the form of a branding system. The first week culminated in competitor research and location research. This was the week where I decided my restaurant's location and bounced around different concepts that I could develop into a full-fledged project.
I created a mind-map surrounding my food memories and what food means to me. I got to really delve into what food represents in my life and represent that in the form of a branding system. The first week culminated in competitor research and location research. This was the week where I decided my restaurant's location and bounced around different concepts that I could develop into a full-fledged project.
W1.5: Lets Get Down To Scribb-ness
Once I had a direction I took to my sketch book making as many iterations of type runs and scribbles I could muster. I tried to explore as many directions I could that related to "anecdote"
Once I had a direction I took to my sketch book making as many iterations of type runs and scribbles I could muster. I tried to explore as many directions I could that related to "anecdote"
W2: Refinements
After exhausting all the possible logo and type lock-ups I had to go back and make some refinements.
After exhausting all the possible logo and type lock-ups I had to go back and make some refinements.
W3-4: Final Logo+ Lock-Ups
The final logo lock=ups
The final logo lock=ups
W5-6: Logo applications in first version of the menu
The first application of the logo on the menu and specials menu and on the merchandise.
The first application of the logo on the menu and specials menu and on the merchandise.
W7: Logo Mock-ups, Brand Materials and Menu Design
New icon set and pattern set. applied to a new menu layout.
New icon set and pattern set. applied to a new menu layout.
W8: Final Products
Menu, Mock-up, Brand Guide
Menu, Mock-up, Brand Guide
